Can't we sell to Hert, the rival of Hod?
It all makes sense!
Hert murdered Hod on the shoreline and tossed his body in the water.
And then Hert's mum comes home, "Hert! I made you some fresh stew, using fresh clean water from the river"... Hert proceeds to drink all of it knowing it probably contains Hod's waste, blood, and ewww don't even want to guess.