It was on twitter that the times were all currently wrong. Let's just hope something changes soon...
Let me clarify this. Pete Hines, Bethesda's own Vice President, said that the Steam timer was wrong the day
before it was updated to the current time.
Again: The delay we're seeing only came into effect after Pete said that they were working to 'fix' it, and if anyone's wondering, the original unlock time was only about 7 hours earlier than the current one.
Looks like we're sort of like second-class citizens.
EDIT: Not that I'm angry about it or anything. Just mildly annoyed. Don't take my 'second-class' statement too seriously!