Someone correct me if Im wrong but I think it works like this. WHen you learn a shout, you learn part 1 of 3 for a series of dragonwords (or wtv you wanna call it). You then have to find another wall with the 2nd part of the chant. AND THEN i think after you have like 2 or 3 words of a shout you can hold down the shout key and charge it up so it raqes harder. Hope this helps