The Elder Scrolls Online, I think its just stupid and takes away the RP factor from the very beginning. They could come up with so many other original and good names that fits with the time and the story this part of the game is placed in. I get really really annoyed when I see that word "online" on a such a wonderful franchise as the elder scrolls..
I just hope this name is not set in stone and represents the project name itself and we will see the real name close to release time.. I just hope.

World of Scrolls ?

Scrolls? no wait.....

The Elder Scrolls: World
The Elder Scrolls: Nirn
The Elder Scrolls: World War One

Meh, why care really? At least the name is upfront with what it is.
It's The Elder Scrolls, and it's Online.
Simple.

I imagine the name is set in stone at this point.

Even the circular Dragon, Eagle, Lion logo forms the "O" of Elder Scrolls Online.

Personally I like the name, as it sets the stage for future events in various provinces without being tied down to a smaller, specific province.