Yes I mean OEM and I do know quite well what disk imaging is thank you, so I use it with every program I've and can create a disk image of every program I've just for personal use which is perfectly legal.
Narmy nailed it on the head, you misunderstood entirely. disk with a k is magnetic, disc with a c is optical (de facto, though not de jure). If you image your hard drive after installing an upgrade, then you can just restore to that to re-install it and not need to install multiple versions of Windows. It's even better than reinstalling Windows normally, as you don't have to create a profile, install as many Windows updates, or even reinstall your favorite software.
Well that's the main reason why I don't bother with upgrades since an upgrade in Sweden will cost the same as an OEM.
It's fine and dandy so long as it's done with a new rig, but the OP is just upgrading his OS on an existing rig. You cannot legally use OEM versions of Windows to do that.