It can't be fixed as Sigurd won't replace him, even if he used to work for Belethor. Just look at http://www.uesp.net/wiki/Skyrim:Sigurd, a clear sign of rushed development.
When you approach him, he will not hesitate to explain his involvement with Belethor’s store, saying, "
I work for Belethor, at the general goods store.", "
Come by Belethor's shop, at the market. I'm sure we've got something you need." or "
Shop at Belethor's for the best prices and selection. He pays me to say that." At other times he will simply say: "
Don't mean to be rude, but I'm too busy to talk right now".
He kind of sounds like a robot. And looks like a robot, too, having always the same facial expression. That boy has no life...