Here's what Dishonored has going against it:
-New, unfamiliar IP, with unusual presentation and gameplay that may turn off many players.
-Made by an obscure developer (though many PC gamers love them for Arx Fatalis and Dark Messiah).
-No playable demo (at least there hasn't been any announcement of one).
-Being released during a very busy season.
-And now, $60 on a platform that usually has a launch price of $50.
I just don't understand how this is a smart business decision. There's Black Ops 2, Borderlands 2, Medal of Honor, and Assassin's Creed 3 (though will probably be delayed)- just to name a few titles coming out on PC within a month of Dishonored- to compete with. AC3 is currently listed as $50, while CoD, MoH, and Borderlands 2 are listed as $60. While seeing any PC game at a higher price is questionable, you can't argue that these titles have a fanbase on PC. Dishonored is a brand new title.
The biggest concern is that there doesn't seem to be any plans for a demo. I'm sure PC gamers would be more interested, if they could be sure that the game is a good port, runs well, and plays well.
Another concern is that, all of those fancy preorder deals you have for retailers- apparently none of them are coming to Steam (plus, no Steam achievements or Cloud support, apparently. Maybe the store page hasn't been updated yet). You do get Arx Fatalis for free, and a discount on the current QuakeCon pack. That's nice and all, but will there be any in-game benefits? Both Arx and the QuakeCon pack are relatively cheap already. I'm sure if people wanted them, they could already afford them.
So what's really the selling point for PC gamers? I just don't understand the logic behind this decision, and I fear the game (and the developer, as a result) will suffer for it.
Kingdoms Of Amalur, Bulletstorm, and RAGE all reported disappointing sales. All new IPs, all $60, only one had a pre-launch demo.
So do Bethesda really think that a lot of PC gamers will buy this at launch? By the way, I don't actually expect some marketing guy to answer this, I'm just expressing myself, and get some feedback from the community (and yes, I literally made an account to talk about this).