hello i think about why ppl think the game is made by Bethesda and not arkane i dont understand that??

Because Bethesda is the publisher of the game and not everyone know about the publisher/developer relationship in the game industry.

What adds to the confusion is that there are 2 Bethesda's: There's Bethesda Softworks, the publisher of all the games, and Bethesda Game Studios, the developer of TES and Fallout 3.

aha okay now i know ii just whis ppl would understad it

Also, the main character starts in prison, that could garner some confusion

There is also the fact of how prevelant Bethesda's name is being used regarding this game. I have seen many articles referring to it as Bethesda's upcoming game which while technically true since they are publishing is slightly misleading.

In addition it is likely also intentional on Bethesda's part. Not so much that they are trying to take credit but just the fact of how big a brand their name is. When you think about it there are probably many people who are interested in this game that wouldn't have looked twice at it if they hadn't seen Bethesda's name. Its basic marketing. What will draw more attention. A small barely know developer or a big name developer. It was the same reason that L.A. Noire was marketed as Rockstar's L.A. Noire despite being developed by Team Bondi.

Well, i guess that part didn't exactly help solve the problem.

But to be fair, only two of the ES games had you start out in an actual prison: 1 and 4.

People see Bethesda on everything but they don't realize Arkane is the one making the game people still think Bethesda is making it.

You should check out Arx Fatalis.

Touché Dan, touché

Bethesda is better known, and it's printed on all the trailers and posters.