In an MMO there's as much variety in the combat as players are playing the game. You will be more successful if you get into a group and use tactics and strategy to play. That's why I always recommend finding a good guild that suits your needs. But you will still be able to participate and be effective in one on one combat, small groups, or "zerging" as it's called when a mass amount of people just rush an area. The combat will be similar to that of previous MMO's, with a twist and what i believe will be a refinement of the traditional hotkey combat.
I recommend you read the article http://tamrielfoundry.com/development-faq/ for the most up to date information about the game.