I feel like they took it too far with Dawnguard though. Having an enire part of that DLC devoted to Jiub was shameless pandering, there's really no other way to describe it. I couldn't believe my eyes or ears when I saw the Jiub part in Dawnguard, it felt like Metal Gear Solid 4 levels of fan service, and it wasn't even well done.
And now to hear the next DLC is literally Bloodmoon 2.0? It's frustrating because Skyrim is not Morrowind. Skyrim is a very combat/dungeon oriented game, and when it tries to evoke Morrowind it comes up hollow.