I heard someone say The Pale but I don't know the others

"Choose from property in the salt marshes of Hjaalmarch, the forests of Falkreath, or the vast tundra of The Pale. For the more ambitious landowner, purchase multiple plots and start building a real estate empire."

Falkreath Hold - Falkreath


The Pale - Dawnstar


Hjaalmarch - Morthal


And i guess you can have an empire

Ok thanks it makes sense seeing as these holds are least popular

and you cant currently own houses in them

YNOWINTERHOLD?!

I wouldn't really call three houses an empire,... but i'm not going to complain.