http://Epic%20Believes%20Development%20Costs%20Will%20Double%20Next-Gen%20http://www.gamerevolution.com/news/epic-believes-development-costs-will-double-nextgen-16039
"With a some clever work in making the process more efficient, they've been able to get the cost down to roughly double. Even still, that is a lot of money and precious time being poured into a single product. With this in mind, Sweeney went on to emphasize the rising role of free-to-play games and their ability to change the market"
So the free-to-play method may be the only solution.