Every type of enchantment is limited to certain types of items. The limits are designed in such a way that you can only have 4 enchantments of the same type. It's an arbitrary decision made by the game desingers, probably intended to limit the power of the skill. Which is funny because Enchanting actually is the most powerful and versatile skill in the game (with the possible exception of Alchemy). They could've simply made all the enchantments only half as strong but available for all items and it would've been perfectly fine.
You can't really manually set the magnitude on apparel enchantments. With 100 Enchanting skill, 5 ranks in the Enchanter perk, the Insightful Enchanter perk, and a grand soul the Fortify [weapon skill] enchantments will have a magnitude of +40%.
You will probably find this page useful: http://www.uesp.net/wiki/Skyrim:Enchanting_Effects
More specifically, you might be interested in the formula that determines the amgnitude of enchantments: http://www.uesp.net/wiki/Skyrim:Enchanting_Effects#Effect_Charges_and_Strength