Now this is something I have been complaining about for a long time now, in private, and since this topic has just been alluded to in yesterday’s http://tamrielfoundry.com/2013/08/eso-allstars-3/ I felt it’d be appropriate to voice some of my thoughts in public.
I think ZOS’ PR, especially their information policy, is damaging to the game they are trying to sell. The two main reasons why I think so are that information about ESO is publicized through the press and fan sites exclusively, and that ZOS seems to be very reluctant to give away information at all which leads people to see ESO as incomplete and unsound.
When you go visit the official website, you don’t learn a thing. There’s no information on there. The setting and the alliances are explained in short texts, but the actual game, the game I’m trying to figure out if I can see myself playing it for many years to come, isn’t described at all. What are the classes? How’s questing going to work? Can I join multiple guilds? What they have is lists upon lists of articles written by press and fan sites. Now what am I supposed to do with that? Read miles and miles of text, filter out the important information myself and overlooking many details in the process? This really isn’t the place someone should find himself when trying to look up that upcoming MMORPG they’ve just heard about.
This invites misinformation and confusion. One guy read about a certain feature on one site, another guy on another site. Now they’re having a look at the forums and see each other’s posts and learn about an aspect of that feature – unsourced, of course – that hasn’t been mentioned in the article they’ve read. Then they go and tell others about it. In the end, there’s been so much word-of-mouth going on that most people don’t know where the information originally came from or if it is true at all. Also, the information has changed on the way and some people believe something to be in the game that won’t be at all, at least not in the way they think they know. Even I, who devours every bit of new information, am confused about some things and have no idea what ZOS is playing at with others. And I sure as hell can’t associate information with sources any more, it just got too much.
Now where’s a comprehensive write-up on that feature people can just look up and be sure it’s true? There’s nothing on the official site except breadcrumbs. We have to research everything on our own and we better read every article there is to be sure we didn’t miss anything. And even if we have all the facts, we still lack the development context. The half-information gained from combining a number of articles on any topic leaves people with a picture of a feature that seems fundamentally unsound and easily attackable. We don’t have the context; What reasons did ZOS come up with to implement this feature? What are they trying to achieve? How much would it take to write up an article on the official site explaining in how certain things will work and why ZOS wants them to work that way after they felt comfortable enough to talk to the press and fan sites about it?
I’m alluding to Carbine here, because that’s what they are doing with Wildstar, another MMO currently in development. There was an http://www.wildstar-online.com/en/news/wildstar_uplink_anolysis_money_sinks.php where they talked about Money Sinks and what lines of reasoning they went through when designing money sinks for Wildstar. ZOS, on the other hand, gives us a bi-weekly small selection of regurgitated factoids from the event coverage articles while trying their best to be patronizing. “Let the fans do all the work spreading information and covering our ass when we stepped wrong.” There aren’t even class pages on the official site so the more attentive people can explain to newcomers whatever happened to the Warden class over and over again. The amount of people who need to be told the very basics of Elder Scrolls Online is staggering, and until the official site becomes way more informative than it is now we are doomed to repeat the same pieces of information day after day to new waves of people.
And that just can’t be good for the game. When I want to learn more about a game, see if I want to buy it, and the official site offers me nothing whatsoever except a thinly veiled “You go look for information yourself, peasant,” I wouldn’t bother. I like exploring and finding stuff out on my own in TES games, not about them. There are enough other games out there more forthcoming with even the most basic facts about themselves.
Or remember the outcry when they said there wouldn’t be raids? What did ZOS do to save face? Nothing. Let the fans do it. By now, we can piece together some information on raid content – nothing concrete of course – months after the disaster, when many people already forgot about the game.
The time when the name Elder Scrolls kept people interested in the game is over. Now that we actually have information on how the game’s supposed to work, they actually need to be told directly, not just by those who followed its development for the last 15 months.