http://elderscrollsonline.com/en-uk/news/post/2013/12/19/developer-question-of-the-week-51
When you visit Cyrodiil in the Elder Scrolls Online, you'll find yourself in a vast landscape with opportunities and danger, what are you looking forward to the most? Sieging keeps with your alliance? Finding locations you recognise from Oblivion? Exploring dungeons with your friends? Or something else?
Mine would be, laying waste to all my enemies, and taking enemy keeps for sure