For example if they want to say that NPCs should have birthday parties they write it this way: "NPC's should have birthday parties", which has no meaning really.
The 's is a possessive pronoun, while just "s" is used to form a plural of the noun.
http://grammar.about.com/od/punctuationandmechanics/tp/GuideApostrophe.htm
Please advise because getting this wrong makes your posts look not as serious.