I'll compare it to what I have experienced with other games. $10, playing Final Fantasy online, you could rip right through that with buying dyes or new hairstyles, barely any content. The CoD games from what I remember when the started their micro-transactions you could buy gun camos for about $1 each, 10 down, not much content. $10 here, get some quests, new locations, and a bunch of things to create, good. I don't have much time to play due to real life commitments, but I'm on day 3 since I had it and I'm still not done the quests for this yet, so I'm content.
Of course though another way I look at $10. Go to work, punch in, hit the head, read some ridiculous comments on here, $10 in my pocket.