Are you counting the Companions as a guild? Because the Companions quests were pretty damn good.
When referencing story, I'd assume they mean the Main Quest for the award.
Could be wrong about that, but everything outside of the Main Quest is just add-on content in my opinion.
Though it does account for more in-game time than the Main Quest does.
For all of the time sinking in previous titles, 'depth', it can be nice to see that it doesn't have to necessarily take 100 hours to finish a guild for once. Truth be told here, you can make any time in a guild as long as you want through repetitive and endless Radiant Quests.
Players asked for choice, they got it, and now they want boundaries back. Some people...
