Turning handwashing with soap before eating and after using the toilet into an ingrained habit could save more lives than any single vaccine or medical intervention, cutting deaths from diarrhea by almost half and deaths from acute respiratory infections by one-quarter. A vast change in handwashing behavior is critical to meeting the Millennium Development Goal of reducing deaths among children under the age of five by two-thirds by 2015.
Global Handwashing Day focuses on children because not only do they suffer disproportionately from diarrheal and respiratory diseases and deaths, but research shows that children – the segment of society so often the most energetic, enthusiastic, and open to new ideas – can also be powerful agents for changing behaviors like handwashing with soap in their communities."
http://www.globalhandwashingday.org/, https://secure.wikimedia.org/wikipedia/en/wiki/Global_Handwashing_Day, http://www.who.int/gpsc/events/2008/15_10_08/en/index.html, http://www.cdc.gov/features/handwashing/.
