How do you start blood on the ice?
The strat guide says you have to enter Windhelm and leave ( when leaving you must also enter another city/town/dungeon/etc ) and then return 4 times. One completed enter the town at night and head to the graveyard and if its working you will come onto the scene of a murder. Talk to the guard and the quest starts.
Hope it works for you becuase it doesn't for me and not having the best house on my first play thorugh has been my biggest Skyrim let down. I only have few lose ends to tie up and one more achievment to earn and im done playthrough #1, sadly without the best house.