do you have a bounty? or are you a vampire? maybe you upset the silverblood family? theres quite a few glitches/reasons that it can happen its hard to nail it down to one thing
No bounty
Not vampire
Never harmed anyone save for the guy that tride to kill Margaret
Completed Jarl's first quest then went to retreive his shield
The cave that had the shield was home to a non-hostile hagraven that wanted me to free her and help her kill another hagraven.
Came back everyone was hostile.