As far as I can tell, they are a reference. I have not checked to see if reading them gives you the recipe in your Alchemy window or not. I kind of wish there was a "recipe book" that they could plop into. Once I started throwing ingredients together, I found I was discovering recipes on my own faster than buying any recipes in game.
I am sure they are there just to get you started in Alchemy with the expectation that you would stumble into what I do, which is throwing things together to see what works..