Gets the first DLC completely dedicated to it. lol!
I think it's cool, but most people thought the vampire lord thing was just a goofy joke.
p.s. I am so excited for Dawnguard
I agree that the Vampire Lord thing definitely seems created by somebody whose exposure to vampires has entirely been through Buffy and the Underworld movies. I've posted about this before, but I really would like to see vampires in a game that were written by somebody whose exposure to vampires in fiction extended further back in time than fifteen years. A little Bram Stoker, some old legends, and so forth. Pop culture is getting a bit too incistuous, I think.
I think second place for most underwhelming thing in the video would be the bo staff masquerading as a spear, but then I've posted about that multiple times as well.
So just so I don't come off as a cranky ol' grump, I will say that I have high hopes that the developers did well with the new DLC.