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In morrowind, the crowning achievement for a player was to make his or her own stronghold. After advancing along in one of the three political faction guilds, you get to build your own estate, piece by piece. This wasn't something you just payed for at once, it was a long term process of improving your land. Eventually you got your own fortress complete with guards and slaves. Imagine this in Skyrim, only updated and improved. A chance for the dragonborn to become a noble, purchase land, and build an estate from the ground up, complete with a house, farm, full services, guards that can act as companions, servants to make you food, even make your own crest / banner that the guards would wear on their armour. the possibilities are endless! Imagine how a snow-covered stronghold deep in the mountains, or in the forest by the lake would look. Imagine being able to roleplay as a noble or a knight. Imagine having a choice about how your stronghold looks. Nothing too complicated. Maybe different styles for warriors, wizards, and thieves, or you could choose the look based on race. Can you imagine a Dunmer-style estate in Skyrim? A fierce nord castle? A sultan's palace from Hammerfell? The idea just gets better the more I think about it! What do you guys think?
For your stronghold, you should be able to choose how far you take it like Dragonbait said. I personally would NOT like to have a whole town. I'd feel like I had too much responsibility haha. I see, however, that a LOT of you do! So there should be several "levels" of this dlc, each can be completed if one chooses, and if you want to stop you still get radiant quests and cool stuff to do. You shouldn't feel like you're missing out on quests and secrets and radiants because you want your stronghold a certain way. Each level should be different, not lacking. Each level has several stages of building, investing, hiring, and quests.

