To rally support for the Empire! Back you Stormcloak savage!
Savage? There is no difference between a Stormcloack soldier or any other Nord in Skyrim. Anyways, the empre is dead and is going down, a sinking ship, and is determined to drag skyrim down with it. Time to screw those pompous silly mini-skirt roman based pansies!
And I shall now post epic Ulfric quote (gunna be in spoiler tag, havnt done Stormcloak quests, dont read)
Spoiler I am indeed Ulfric Stormcloak, and at my side the man we know as Stormblade, and the world knows as the Dragonborn.
And indeed, there are many that call us heroes. But it is all of you who are the true heroes! It was you who faught a dying Empire who sunk its claws into our land, trying to drag us down with it. It was you who fought the Thalmor and their puppets who would have us deny our gods and our heritage. It was you who fought your kin who didn't understand our cause, who weren't willing to pay the price of our freedom. But more than that, it was you who fought for Skyrim, for our right to fight our own battles... to return to our glory and traditions, to determine our own future!
And it is for these reasons that I cannot accept the mantle of "High King." Not until the Moot declares that title should adorn my shoulders will I accept it.
(Talking to Lady Elisif, who swears fealty to Ulfric, and then Ulfric lets her remain as Jarl)
A great darkness is growing, and soon we will be called to fight it, on these shores or abroad.
The Aldmeri Dominion may have defeated the Empire, but it has not...defeated... Skyrim! - Ulfric Stormcloak
You have to admit, he is a much better speaker than Tulius and his speech, when experienced seems/makes you feel so bad ass.