Dude, it isn't even out yet, judging the gameplay by just looking at it is like judging a movie by only reading about it...
I agree that Stalker is awesome, but not every game needs to be that hardcoe, and past id games were pretty much run and gun, yet still full of awesome action.
I don't think its fair to compare Rage to the average console shooter. From what we have seen so far, it doesn't have levels littered with chest-high walls for a forced "cover system", it is not super-linear filled with cutscenes, and there is no two-weapons only bs. The weapons themselves seem varied and fun to use, and the cars are a nice bonus. It definitely doesn't look like a generic throwaway shooter to me, but like I said, we won't know till its out, or there is a demo or beta (there really should be one...).