Perhaps this topic ties in with the justice system, but what do you think the role of alignment will be?
For example: A village is being plundered by bandits . . . . will their be 2 options? 1) Help the villagers become a hero 2) Help the bandits become a bad guy
As for justice system, yes there will be consequences for stealing, murdering and things of that sort, but will the decisions that you make with NPCs steer you to being generally good or generally evil?
One thing about TES, which needed improvement IMO, and which should be improved upon in ESO, is the choices allowed during interactions with NPCs.
Say you want to fashion your character in an evil Nightblade type way . . . why would you help some poor sod at an inn defend their farm against goblins? Wouldn't you say "Okay, give me your key (or alternatively just pick the lock) to the farmhouse I'll kill the gobs and come back and report when the jobs done." Then you go to the farm, kill the goblins and loot the house and go back to the farmer and say "Oh I killed the goblin, but not before they looted the house sorry!" Should there be choices like this?