http://www.tentonhammer.com/events/e3/2013/teso/the-elder-scrolls-online-in-the-beginning
I thought this was a fun read.
"The last time I got my grubby little hands on The Elder Scrolls Online was during a press event Bethesda hosted a few weeks ago in Santa Monica. This time, they were showing off the game at E3 and rather than play the same areas I had at the previous event, the team was kind enough to let me break the rules and start a brand new character to see the beginning of the game. I can’t thank them enough for the opportunity because it was, in a word, awesome."