The short answer is that you can do the questlines in whichever order you want, you can skip a certain questline completely if you're not interested in it (yes, that includes the main quest, although it has its consequences), you can also intertwine the quests if you want.
As for specific benefits/drawbacks of the questlines you asked about:
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Doing the Companions questline grants you a bunch of cool warrior followers, the ability to become a werewolf, a unique axe Wuuthrad, which is one of my personal favourite weapons in the game; it deals quite a lot of damage, so at a low level it will probably be better than anything you can craft yourself at this point;
Doing the College questline gives you access to spells from all schools of magic you wouldn't get anywhere else (although you have to reach a certain level in each school), so if you're interested in playing as a mage, that's the way to go, even early in the game; also, you have to finish this questline if you want to collect all Dragon Priest masks;
Main quests: if you don't want to be bothered by dragons attacking you and just want to peacefully explore Skyrim, leave the main questline for later. However, in this way, you won't be able to learn any dragon shouts, complete the civil war questline or collect all Dragon Priest masks.
- you have to complete Dragon Rising to do the civil war (otherwise the Jarl of Whiterun won't talk to you about the war) and be able to unlock dragon shouts;
- you have to do The Horn of Jurgen Windcaller to learn the full Unrelenting Force shout;
- you need Alduin's Bane to learn Dragonrend shout (it forces a dragon to land);
- you basically need the entire questline to get the mask of the Dragon Priest that appears in the main quest.
Here's a list of which quest happens at which point of the main questline: http://elderscrolls.wikia.com/wiki/Main_Quest_%28Skyrim%29
Hope that helped
