I was just watching the Battlefield 3 presentation from E3 2011, and the first significant thing I noticed, before they even started, was that the demo was done with a PC. Again, that's a PC. The Need For Speed and Mass Effect demos were both done with consoles, and I remember seeing a Crysis 2 demonstration last year and it was done with Xbox 360. What do those developers have in mind for a change? PC based development?
http://www.youtube.com/watch?v=dQTC3NXxR5M
I'm starting to think that EA is quickly cutting resources to released titles so they can concentrate on upcoming titles like BF3. Afterall, EA needs a few big hauls to stop their financial decline.