According to the most recent Q&A thing:

"For the sake of argument, let’s say you are “geared up” for healing. You can absolutely gain Alliance Points by healing your allies. And yes, you have a chance to become Emperor."

Holy crap. I never knew this before, but now I have something to no-life until I have you all kneeling before me.

First things first.

Are you appropriately (un)attired?