can ANYONE help me find where the hell to get my redeem code at? this is STUPID...i didnt pre order it JSUT to play the same as all the other people...please...HELP...i pre oredered it on steam...so how the hell do i get the code?

can ANYONE help me find where the hell to get my redeem code at? this is STUPID...i didnt pre order it JSUT to play the same as all the other people...please...HELP...i pre oredered it on steam...so how the hell do i get the code?
I didn't even get a code from EA. So what exactly is the issue?