It says the channel is aimed at the modern male with cooking shows, stuff about fashion and travel and some video game shows. G4 was already a terrible network after it took over techtv now it's turning into something even worse!

What males care about fashion anyways? plus there's already cooking channels and travel channels and channels about fashion!

http://www.gamespot.com/news/g4-becoming-esquire-channel-report-6401288

Look up Network Decay on TV Tropes. This is it.