» Fri Jun 25, 2010 12:37 pm
Marketing - thats why. Chances are that EA has some delusion that European customers are more cautious when buying video games, and will want to see the reviews first. By releasing it in NA first, they assume that the "ultra consumerist" north American society will pick up a ton of copies on launch, and will therefore be reviewed a ton before release. Then the EU sees the awesome reviews and picks up a ton of copies.
Dont know if thats right or not, but IMO it should be a simultaneous launch world wide - look at Halo 3 or Star craft 2 - they had insane midnight launches around the world.