If Cyrodill is a place meant for PvP between guilds / alliances, maybe the Shivering Isles shall be an arena for end-game players, regardless of guild or alliance against everyone, and a daily / weekly / monthly winner shall be crowned as the new deadric prince of madness during the Greymarch, and will receive a "Sheogorath look alike" costume / Sheogorath weapon / w.e the developers want.
Another possible arena is the Planes of Oblivion, but I havent really thought this one through.
So, what do you think? If you think you have another way of involving them in-game please share it, and maybe the developers will use one of the ideas.
And another thing I forgot to mention, how do you think the developers will involve the nine (or eight) divines?