The site says the code will be emailed 48 hours before dispatch, which hasnt happened as i am playing the game, and still no email.

Who do i contact about this?

Did you check under your Account --> Digital Management ---> Your Games and Software section? That's where my digital and preorder codes are listed.

Since you don't appear to have the code yet, you probably have to go through Amazon Customer Service if the above suggestion doesn't work. Beth Customer Service might oblige you with a code but they might just as easily say you need to work with the retailer. I don't know. I'm waiting on the status of a Walmart myself.

Nope.

This is amazon uk btw

Ah. I am out of my element then. My only suggestion is to comb through mail again as the code can appear in a non-descript notice.

You should contact Amazon, not these forums.

^
This thread can apparently get closed down by such comments.
Please note that this is not my intention, I am simply stating that that is who you want to turn to.