It'll have to have no name to disable the rollover text in which case it'll not be able to be activated. You could use SKSE's http://www.creationkit.com/SetName_-_Form or, probably better for this context, make the activator nameless and add the name via filling an optional alias with the reference via http://www.creationkit.com/ForceRefTo_-_ReferenceAlias, then remove the name by http://www.creationkit.com/Clear_-_ReferenceAliasing the alias.