Well ... I preordered the game, went to gamestop today, payed about 50€, got the game, went home, installed it, and right after I enter the serial key it tells me "This product will be available on 24.03.2011" aka. tomorrow?! I mean, I literally HAVE the game RIGHT NOW, but I can start playing it TOMORROW? You must be kidding, EA ...

Same thing, just came back from the shop, I knew official release date is 25th but I gave a shot and came home with the retail version itself, but can't even do the campaign because of the EA activation program -_-
Plus, it says it'll be available on 25th, not 24th
Hope it'll work tomorrow already.

I understand such limitation for multiplayer, but campaign, com'on, if I bought US digital version I'd been playing the game since monday : /
Hope they'll have a few things fixed by the time I will actually be able to play.

same here...c'mon that makes no sense...I want to play the campaign at least...

please let us play the campaign, no need for multiplayer until it is finished =)

It's fun to see how even EA can't really tell which is the real release date.
Look at the italian website ...

I see I'm not alone. Got the Nano Edition by mail today and I pay about 87€ for it and can't even play. Crazy! And the official date in Sweden is according to the Swedish EA-site today march 24. Really mad right now!

Pic: http://grab.by/9EXf