http://elderscrollsonline.com/en/news/post/2013/02/07/join-us-on-our-food-truck-tour

So yeah not sure I get the Food truck - ESO connection. But at least this will be good to get the game out there in the minds of gamers.

Also only ONE Midwest stop? Pretty big fail IMO.

Perhaps they are going around giving away free http://images4.wikia.nocookie.net/__cb20121009224852/elderscrolls/images/5/5c/SweetRoll.png?

Speaking as a university student, there doesn't need to be a connection. If you want to attract droves of people, offering free food is the best way possible. 8D

TBH, I'm surprised more games don't do this sort of thing, it's got to be advertising on easy mode.

So true.

Just a bit upset that they are not going to have any stops in Canada, oh well I guess my sweetroll comes from the local bakery...