Bethesda, I love you and your games with all my heart, but here's something I find strange: apparently Skyrim runs poorly on PS3 due to memory limitations, which is the same reason you're having trouble optimizing Dawnguard for PS3. Also every little object interaction in the world (chests and doors opened, object placement, people talked to, sound played...) relies heavily on the RAM, which the PS3 has very little. Then explain to me: why does the PS3 handle Oblivion better than the 360 version?
Oblivion on the PS3 runs so well because it was ported by the 4J studios. Unlike Bethesda these guys are real professionals. For all I heard Oblivion run and looks even better on the PS3 than it does on the Xbox but I don't know if that is true.
Murt and the others can explain much better why this game performs so bad. I just want to let you know that the PS3 could definitely run Skyrim as Oblivion proofs. This game performs so bad not because of limited memory but because Bethesda ported it poorly without any optimisations and decided to release it well knowing that it is unplayable. Everything they said about the "new engine" and "lots of attention" was a big pack of lies.