Do you think there should be a level of responsibility in the gaming media? Where do you see the state of the media now?

I'll still never quite get over this, it's truly terrifying http://www.eurogamer.net/articles/2012-10-24-lost-humanity-18-a-table-of-doritos

"Standards are important. They are hard to live up to, sure, but that's the point of them. The trouble with games journalism is that there are no standards. We expect to see Geoff Keighley sitting beside a table of shot. We expect to see the flurry of excitement when the GMAs get announced, instead of a chuckle and a roll of the eyes. We expect to see our games journos failing to get what journalistic integrity means."

"Geoff Keighley, meanwhile, is sitting beside a table of snacks. A table of delicious Doritos and refreshing Mountain Dew. He is, as you'll see on Wikipedia, "only one of two journalists, the other being 60 Minutes correspondent Mike Wallace, profiled in the Harvard Business School press book 'Geeks and Geezers' by noted leadership expert Warren Bennis." Geoff Keighley is important. He is a leader in his field. He once said, "There's such a lack of investigative journalism. I wish I had more time to do more, sort of, investigation." And yet there he sits, glassy-eyed, beside a table heaving with sickly Doritos and Mountain Dew.

It's an important image. Study it."

Sums it up right there.