The MMO genre is getting incredibly competitive, fans no longer seem to put up with shenanigans from developers. TOR is a great example of a highly anticipated game that once released seems to have deflated either because end game content isn't all that it could be or they didn't put a lot of thought into a raid that takes two hours for just normal equipment.
What a glorious concept it would be to be able to sit down in an MMO with an hour of time to play and make solid progress once you are complete. Doing a five man raid, competing in some PvP, crafting some items after gathering stuff you need.
A lot of senior MMO gamers I do not think would like to sit down to an MMO and spend five or six hours to do just one event, seems like a stagnant model from a first generation game.
Bethesda has made some of the greatest games and not always traditional mechanics within those games and their fans have always been incredibly grateful and appreciative by continuing to purchase their work. I know I own almost every Bethesda game released to date on the PC, not Morrowind though I mean come on.
What would be great if Bethesda made an MMO with a lot of the aspects people enjoy but also go out on a limb and add in new concepts that make the game play quicker and much more refined.
I for one cannot wait to play and give you truck loads of my money on a month to month basis payment plan.