I've made a magic effect and ability like this: http://img267.imageshack.us/img267/7967/abilitym.jpg
And here's what it looks like in game: http://img684.imageshack.us/img684/2403/2012082300001p.jpg
I know I can use the SetAV command, but for the purposes of my mod, I need to use spells, abilities or perks to apply these bonuses.