1. Take a fish.
2. Turn fish into soap.
3. When people don't want your fish-scented soap, advertise it as food.
4. Profit?
LOL!!!
When I actually looked up the recipe (Thanks to Betty White), I was pretty scared and appalled at the same time that people would even consider this a good idea to eat in the first place.
What's more troubling is exactly HOW Lutefisk came about.
This recipe had to have been based on a dare, or a complete accident.
Who would think that soaking Fish in Lye was a good idea?