i saw the introduction video about all the features of Elder Scrolls Online. Absolute amazing!
But on the Point when they are talking about the PvP i got an idea how it could be much more interesting as before.
I think they should create a fortress or something like that in the PvP Zone which players can capture it. The intresting part is, that they put inside of the fortress maybe something like a auctioneer where player can sell Items. The fraction who leads the foretress are able to buy Items and to start new auctions. The result is, that they create a big marketplace for all fractions but only the fraction who leads the fortress can use these positive aspects and can buy the items. The result is that we have every week or every day or every hour big PvP Action.
And to make it much more interesting to joing the battle maybe it is possible that players who fighted there, that they get a mark and have not to pay tax in the fortress. All other Players who wont fight just leech things dont geht the mark and have to pay a little tax for items that they would buy.
So maybe you like my idea and i hope i can start a discussion

Cheers