The sheer art of recreating something that isn't original is the method or process behind it.
Everywhere but at the center of attention. This has pretty much always been true, it's just more noticeable now with overbearing media.
If you want creativity, look to indie games, indie music, crowdfunding sites, amateurs.
http://i.imgur.com/bw3ctPu.jpg
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Just wanted to post that
Laziness tends to drive development now. We're beyond necessity in industrialised nations. If development was driven by survival necessity the resulting invention would likely be more useful and worthwhile to humanity.