I was thinking about SWTOR and how it lacked anything to do besides PvP and PvE raids/dailies at endgame. I really feel this is a fundamental part of MMO's that has been missing in the latest releases. So right now I'm speculating as to what we want to do when not doing any real endgame content. Stuff that increases the feel of a community and social interaction. Fun stuff, for everyone. Communities come with the greatest ideas for casual content, so feel free to post your ideas. I don't have any real ideas yet myself, unfortunately.

Minigames are always fun. Stuff like drinking contests, horse racing, snowball fights, etc. There could be an ingame trivia contest too, those are fun for lore junkies and long time game fans alike.

Also, arent public dungeons supposed to count toward casual content?

I think it looks pretty decent so far, mage guild is supposed to be somekind of book collection place. Then I'd imagine achievement system is there too, hell I actually believe they give perks as reward for achievements, so in TESO its actually worthwhile to do achievements, you get something cool.

I also suggested RP events to them I predict TESO gets strong RP community, thanks to megaserver. Even people dont want to participate in them, I'd bet they love to watch/read them.

Also, add adventure zones, cyrodil, heroic dungeons/raids to that, its safe to say this game is gonna have strong endgame.