Good thing this game isn't a WOW clone. It has some common MMO features, true - but that doesn't make it a WOW clone. They are doing so many other things right, including many things you already mentioned: public dungeons, dynamic quests, huge open world where you explore and aren't tied to a quest hub, persistent PVP area in the center of the world to keep the end game fresh, I could go on and on. Look at the article with a different lense and have an open mind.
These are the things that makes me really nervous...
Public Dungeons ... I assumed this was the norm, instead it is an exception... so .. there are "some" public dungeon .. the rest will be instanced
Persistent PVP area... why an area? Why don't make it the whole world. That way we have Happy candyland in the whole map except for that single point in the map where all hell break loose
Where is the middle ground? Where is the area when you face another player and you are unsure of his intentions? You don't know if you can trust him?
This way we have PVP not allowed except for the "Frustrated PKs Area"