This is the only game in history where this has been an issue. Why is it an issue?
First MMO fans, you are getting an open world, fast action, great combat, great questing game that is better than 99% of the crap MMOs that are out there right now.
TES fans, you are getting another TES game! You get to play with more than yourself(and I know for some of you, this will be a first). You get a whole world of TES and not just one area. You can finally see areas you only dreamed about visiting.
It's not MMO vs TES. It's Massive Online The Elder Scrolls.
It's MOTES, BABY!
Be happy!