The way I'd heard it, they were coming
back in some places - as people start using Hulu, Netflix, Steam, and all the millions of other "just stream it!" services, broadband providers discover the downside of having offered "unlimited" bandwidth back when they couldn't imagine someone even using 20 gig in a month.
(And then there's the people who aren't in range of normal sources, and have to use things like satellite or cell service. I recall when WoW:Cataclysm came out with a 6GB pre-patch, and the forums filled with stories of people getting slammed because of overage fees. One guy in Australia, the patch cost him $300AU.)
Fast, wide, and reliable broadband isn't as universally available as many people seem to think it is.
